Personal Selling M. C. Cant C. H. van Heerden
The material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological issues central to business-to-business markets. Published in conjunction with Penn StateÕs Institute for the Study of Business Markets, this... Download this document for Consumer Behaviour at Maastricht University for free and find more useful study materials for your courses.
Personal Selling M. C. Cant C. H. van Heerden
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Personal Selling Today—A Definition and a Philosophy 2 Emergence of Relationship Selling in the Information Economy 3 Considerations for a Future in Personal Selling 6 Wide Range of Employment Opportunities 6 Activities Performed by Salespeople 7 Above-Average Income 9... Personal Selling [M. C. Cant, C. H. van Heerden] on Amazon.com. *FREE* shipping on qualifying offers. Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers
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